Our focus isn't just on getting clicks or likes (though those are nice, too!) - it's on delivering real, measurable results for your business. We're driven by the impact these campaigns can have on your bottom line and your customers futures. We know what you offer is changing lives + we'll work tirelessly to ensure you get the results you deserve.
We see ourselves as your partners, not just your ad agency. We'll take the time to get to know your business and your goals, and we'll work with you to develop a customized strategy that's tailored to your unique needs. We're invested in your success, and we'll do everything we can to help you achieve it.
We know that clear, timely communication is essential to a successful partnership. That's why we make sure you're always up-to-date on your campaign's progress, and we're always available to answer any questions you may have. We utilize slack for fast communication with you + you'll have my cell phone number if any true emergencies arise.
We believe in doing business in a way that lets us sleep well at night. That applies to both the way we work with OUR clients and the way we help you communicate with YOURS.
To be clear, we believe in treating people how we want to be treated regardless of their age, race, gender, sexuality, or any other factors. And you won't find us engaging in fake, slimy, or gross marketing trends no matter how well they perform 'in the moment'.
Digital Shop Owners
- OUR METHOD -
We develop an initial strategy that we then present to you based on your goals, past results, current offers, business model, etc. We will likely work through several strategies as these things have a pesky way of changing! The end goal will always be to amplify your message in a way that is authentic, genuine + leads to your continued success.
We will work with you to create an entire creative suite, including copy, graphics, photos and videos. This looks a little different for each client but often involves you sending us a folder of brand images, then we will pull images for ads, make graphics + send you outlines of requested videos (we do not do video creation at this time, other than limited .gif based animation graphic type video).
This phase is a fun one, it's where we test just about everything from objective to audiences to placements to graphics to copy to offers themselves sometimes. We also work with budget optimization + getting your specific Key Performance Indicators into a profitable place. We utilize backward calculators for ad spend to make sure we are spending the appropriate amount to reach your goals and keep the most money in your pocket.
The best part! When those KPIs hit their benchmarks (which we set collaboratively with you) we start scaling those puppies up! More money, more
problems... more money, more results!
Inevitably offers will change, creative exhaustion will set in, or any other host of things that change up your results. This is part of the ad game and we'll be right there to evolve the campaigns whether that's refreshing copy/creative, going back into an optimization phase, or starting fresh. We're with you every step of the way.
- WHAT IT'S LIKE TO WORK WITH US -
>>> Book Your Virtual Coffee Date! <<<
We partner with a 3rd party platform that creates beautiful, LIVE, easy to read reports that you will have access to at all times. We also maintain a historical report for tracking trends and easy access to past data. All decisions are backed by DATA + you will have access to all your data at all times.
The great thing about The Paid Ad Academy is we're not just an agency, we also are an education platform teaching others how to run ads so we are constantly researching the newest trends, strategies, and updates. We pride ourselves on being an innovative agency that is always looking to the future and learning more. So the list of strategies we use and see results from is constantly changing and evolving, as well as being customized to each and every business and offer we work with.
We have a three month initial commitment to give us the time to build and optimize at least one full strategy (often we do a couple at the same time). After that, your contract goes month to month, we just ask for a 2 week notice before pausing. The odds of you making no money though is extremely uncommon (unless your business model prioritizes another metric such as email list growth, brand awareness, engagement, social media growth, website traffic, etc.). It is so uncommon, I can count on one hand how many times that has happened in my full time as an ads manager.
We also fully vet every client before working together, so if we have our Virtual Coffee Date and I'm not 100% confident that we will be able to help you reach your goals then I will let you know that on the call.
but wait...there's more 😉
We believe that empowered women, empower women.
We believe in ethical marketing.
We believe in people over profits.
We believe in seeking innovation.
We believe the world needs what you have to offer.
We also believe in...
easy + transparent communication,
consistent + reliable reporting,
+ results that speak for themselves... because we want you to succeed.