They can't pay you,
If they can't see you.
TRUSTED BY
Waiting to be found?
STOP WAITING TO BE DISCOVERED
+ CREATE YOUR OWN BIG BREAK!
The business world can feel loud, but constantly shouting about your business doesn't exactly feel good either.
As an introvert, I get it. I believe so strongly in what I do for my people, but it also drains me to the point of exhaustion to be manually promoting myself all the time.
That's where the magic of *Meta Ads come in.
*Meta = Facebook + Instagram
Meta Ads can help your business in a ton of different ways. The beauty of it is the access you have to the platforms they are already on multiple times a day.
From there, you can get in front of NEW customers, nurture your existing ones + SELL to both!
- Grow Your Email List \ Fill your Workshop \ Book Discovery Calls \ Sell your products \ Promote your Podcast \ Sell your membership \
- Grow Your Email List \ Fill your Workshop \ Book Discovery Calls \ Sell your products \ Promote your Podcast \ Sell your membership \
Building Like, Know, Trust
The process of building Like, Know and Trust with your audience is the formula to consistently + ethically growing your business while maintaining relationships with your people.
Our strategies utilize Meta Ad best practices, their newest innovations, and psychological marketing principles to help you quickly and efficiently move your people through this journey.
HOW WE DO THAT:
1. We use low cost/high touch campaigns to test and find your ideal audiences. Reaching thousands of people for pennies on the dollar.
2. We nurture those cold audiences with your freebies, workshops, webinars, etc. so you can get them on your email list + continue marketing from that angle.
3. We target your warm audiences (aka the ones that already trust you) to your highest ask (most often for sales, applications, or discovery calls).
Every client has a Meta Ad specific strategy custom designed for them, but often we start with a version of this methodology and then branch into their specific needs + model of business.
Real Client Results
You get the benefits, we do the work.
YOU'RE A BUSY LADY, IT'S DOUBTFUL YOU HAVE THE TIME OR DESIRE TO LEARN HOW TO RUN META ADS.
That's where we come in.
Our Done-For-You offers take everything ad-related off your plate so you can relax knowing your business is growing, your visibility is skyrocketing + your sales are consistent.
All Done-For-You Packages include:
DFY AD COPY
We will take your existing assets (website, social media, etc.) along with the information from our onboarding call + build a custom copy bank with key phrases, terms + calls to action you consistently use.
They will then create the full copy for your ad strategy based on your voice, offers, and sales pages. Combined with the micro angles that we have jointly decided would be best for your audience + goals.
DFY Ad Creative
Our Creative team will take your Brand Guide, Website, Sales Page + your preference for ad type/style into consideration as they build out a full suite of ad creative for testing.
We do not create or edit videos. However, we know that talking head videos tend to do well for many industries. To help you with that creation, we will write you any needed scripts for those videos.
Monthly 60 minute 1:1 Calls
Things change fast in business, and in ads. We offer 60 minute monthly calls to make sure we are all on the same page + to brainstorm anything that might be causing a bottleneck for either of us.
This is also a great time to let us know of any future offers or promotions you'll be running + we can offer ways to support those with Meta Ads.
Slack Access
In between those 60 minute calls, we utilize Slack for all client communication.
This is the easiest (and fastest!) way for you to get ahold of our team. You can send in assets, approve copy/creative and more.
This is also where we will keep you up to date on how your ads + are doing and what we've been up to in your account.
Weekly Reporting
Every Friday we send 'Friday Updates'.
These are high level updates on your ads for the week. We do our best to keep these as 'lingo-free' as possible to keep you 'in the know' on what is actually happening with your ads + what those numbers really mean.
You will also receive a run down on what we are currently working on, as well as what the plan is for the following week.
AdHQ Data Sheet
This is a multi page Google Sheet where you can get into your numbers at a nitty gritty level at anytime.
You will see a separate sheet for each campaign, as well as an 'at a glance' sheet to see how all of your campaigns have performed over the past week.
We also have the KPI's and Benchmarks highlighted so you will know how your ads are measuring up.
Ongoing Monitoring + Optimizations
This process is where we monitor your data and analyze the results.
For example, if we see a super high click thru rate but an expensive cost per landing page view then we know that the ad copy needs a little sprucing up.
This is the part that gives us our tasks for the week, as well as shows us where to allocate ad budget.
All Initial + Ongoing Ad Creation, Testing, Optimizations + Monitoring
Anything inside of ads manager that is related to your Ad Management will be off your plate.
This is including (but not limited to):
- Asset Connections (FB Page, IG account, Ad Account, Pixel/Dataset, Domains, etc.)
- Tracking Set Up, Monitoring and Troubleshooting
- Ad Creation, Optimizing, Scaling + Monitoring
- A/B Split Testing across audiences, campaign types, creative, copy, etc.
- Ongoing Ad Tracking + Data Analysis
